With the increasing penetration of smartphones, mobile charging has become a rigid demand. The number of smartphone users worldwide has reached 5.44 billion, but the penetration rate of shared power banks in overseas markets is still less than 5%, revealing a huge blue ocean of shared power bank market. This article will deeply analyze the profit model of shared power banks overseas and the return on investment in different regions.

一. Market potential of shared power banks overseas

1. European and American markets: prominent pain points, urgent need for model upgrade

In Europe and the United States, the current mainstream public charging method relies on the "charging cabinet" model, that is, users need to place their mobile phones in a fixed place for charging, and they cannot use them during the period. This "human-machine separation" experience seriously affects convenience. For example, in New York, the average daily usage frequency of a shared charging brand is only 0.5 times, indicating that the current model fails to fit the user's usage habits.

China's mature "borrow and return freely" model is still scarce in Europe and the United States, which provides a strong first-mover advantage for Chinese companies to "go overseas".

2. Southeast Asian market: a hot spot for tourism, but charging infrastructure lags behind

Southeast Asia has more than 120 million tourists per year, but charging facilities are scarce in most tourist attractions. Tourists rely heavily on mobile phone power when taking photos, navigating or paying for a long time, and the shared power bank service just fills this gap. Especially in countries such as Thailand, Vietnam and Indonesia, such products have a high degree of acceptance and growth potential.

3. Middle East market: youth and night economy boost demand

Take Saudi Arabia as an example, the population under 25 years old accounts for as high as 50%, making it one of the youngest markets in the world. In addition, the Middle East has vigorously developed the "night economy" and entertainment industry in recent years, and people socialize, shop and travel frequently at night, which greatly increases the immediate demand for mobile charging. Shared power banks are gradually becoming a standard service for night consumption places (such as restaurants, cafes, and entertainment venues).

二. Overseas shared power bank profit model

Through data analysis of multiple shared power bank overseas market launch cases, China Power Core found that shared power banks showed strong profitability. The following are typical profit models in some regions:

1、The main sources of income for shared power banks include:

Rental fees: charged by the hour, with a tiered pricing strategy adopted in some regions;
Deposit and deposit-free membership system: enhance user stickiness and increase reuse rate;
Advertising and value-added services: embed local ads on device screens or apps;
Channel cooperation profit sharing: share revenue with venues and expand distribution capabilities.
In most overseas markets, the investment recovery period for a shared power bank device is 3-9 months, which is much lower than that of most hardware startup projects. It is a typical business model with small investment and fast return on investment.

The overseas shared power bank market is on the eve of an explosion. With China's mature model and supply chain advantages, the window for going overseas has opened. Whether entrepreneurs or investors, seizing this emerging market with "low penetration, high repurchase, and high profits" will hopefully achieve considerable business returns.