With the popularity of smart phones and people's increasing dependence on mobile devices, "power anxiety" anytime and anywhere has gradually become a normal phenomenon. As a convenient and flexible mobile charging solution, power bank sharing station came into being and quickly occupied multiple high-frequency usage scenarios in urban life.

一、Power bank sharing station profit model

Shared power banks mainly realize revenue through diversified means such as equipment leasing, advertising display, and value-added services, forming a relatively mature business closed loop.

1. Rental income: core source of income

Users can quickly complete the rental process by scanning codes (camera/APP), swiping cards (POS machines), NFC (such as Apple Pay, Samsung Pay), etc. In terms of charging models, platforms usually adopt hourly billing, package billing, etc., such as:

• Billing by time: for example, 1 yuan/hour, or 0.5 yuan for half an hour;
• Package model: launch daily rental, weekly rental, monthly card, etc. to meet the diverse needs of users;
• Differentiated pricing: in scenes such as catering, transportation hubs, shopping malls, etc., flexible pricing is based on traffic density, time period, and holidays to optimize the revenue structure.

In addition, most platforms have realized "return at different locations", that is, users can return the device at any device of the same brand, which greatly improves convenience and user satisfaction.

2. Advertising revenue: an incremental channel for resource realization

Power bank sharing station has a wide coverage and a large number of devices, which naturally has the advantage of advertising dissemination.

• Cabinet advertising: Cabinets deployed in high-traffic areas such as shopping malls, office buildings, and stations can be used as advertising positions on the front and sides, supporting multiple forms of display such as static images and video carousels.
• In-app advertising: The platform realizes precise advertising through user behavior and geographic data analysis, and cooperative brands can use this to improve conversion rates.
• Equipment sticker advertising: directly affix brand information or promotional QR code to the power bank itself to further increase the frequency of exposure.

With the improvement of digital operation capabilities, the growth potential of the power bank sharing station platform in advertising realization capabilities is becoming more and more obvious.

3. Value-added service income: improving stickiness and repeat purchases

In order to improve user stickiness and tap into deep value, many platforms have introduced a variety of value-added services on the APP side:

• Membership system: providing free rental quotas, exclusive discounts, priority pick-up and return, and other rights;
• Localized recommendations: integrating discounts from nearby merchants, takeout, online car-hailing services, etc. as traffic entrances;
• Cross-industry cooperation: cooperating with offline retail, life services, transportation and other industries to achieve cross-scenario monetization.

二、Power bank sharing station market analysis

The continuous increase in the popularity of smart terminals around the world has made "mobile endurance" a rigid demand. Especially in urban areas with frequent tourism, commuting and consumption scenarios, users' dependence on power bank sharing stations continues to rise.

1. The domestic market is becoming mature

As the first country in the world to develop the power bank sharing station market, China's industry has become mature. Several major brands have formed certain brand barriers through large-scale deployment, technology upgrades and differentiated services. At the same time, with the strengthening of the trend of refined operations, the industry is gradually transitioning from "horse racing" to "efficiency and experience".

2. Huge growth potential in the global market

By analyzing overseas smartphone usage behavior, mobile Internet dependence, and travel frequency, we can clearly see that multiple markets are nurturing new opportunities:

• Southeast Asia: large population base, high frequency of mobile phone use, but relatively weak infrastructure, and strong demand for mobile charging;
• North America and Europe: There are a large number of public places and tourist attractions in cities, and users have mature payment habits, providing soil for the localization promotion of power bank sharing stations;
• Emerging tourist countries: such as the United Arab Emirates, Turkey, South Africa, etc., as the tourism industry picks up, tourists' charging needs in unfamiliar environments are more prominent.

In addition, the power bank sharing station market has not yet formed a strong local brand. For Chinese companies with experience and technology accumulation, they have the first-mover advantage of going overseas to seize the market.